OnBuy were launching in the UK in a big way and needed a character and TV commercial to front this. Working alongside ITV I helped create the character (who was later given the name Obie through an online competition) and help bring him to life.
The TV commercials where broadcast across the UK in a prime time slot. These commercials were also reversioned into banner commercials for international T20 cricket, as well as popping up on digital signage across the UK.
